Profile:

• Location: Work from home

• Qualification: Graduation

• Exp: Min 1 Year exp.

Responsibilities:

• Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.

• Designs, builds and maintains our social media presence.

• Measures and reports the performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).

• Identifies trends and insights and optimizes spend and performance based on the insights.

• Brainstorms new and creative growth strategies through #digitalmarketing.

• Plans, executes, and measures experiments and conversion tests.

• Collaborates with internal teams to create landing pages and optimize the user experience.

• Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints.

• Identifies critical conversion points and drop-off points and optimizes user funnels.

• Collaborates with agencies and other vendor partners.

• Evaluates emerging technologies.

• Provides thought leadership and perspective for adoption where appropriate.

Skills Required:

• Creating and maintaining client relationships.

• Self-motivated yet customer-focused.

• Proficient in marketing research and statistical analysis.

• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate.

• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns.

• Working knowledge of ad-serving tools.

• Experience in setting up and optimizing PPC campaigns on all major search engines.

• Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends, SEMRush, etc.)